Rinsed: Trade Show Booth Experience

How Strategic Creative Direction Turned a Two-Week Timeline into a Full Brand Experience

Client
Rinsed

Role
Senior Designer & Creative Strategist

Channels
Trade Show, Print Production, Experiential, Event Wayfinding

Context
Rinsed is a CRM platform built specifically for the car wash industry, helping operators manage memberships, retain customers, and grow revenue. Brought in for member-facing design work, I expanded the engagement into a full creative role, culminating in their largest trade show presence of the year.

40×40

Booth Footprint

Nashville

Car Wash Show

5+

Deliverables

<2 Week

Timeline

Challenge

A 40x40 corner booth. A two week deadline. And a creative direction still taking shape. Rinsed had a clear vision for the booth but with graphics due to the vendor in under two weeks and no existing client-facing image library to pull from, the concept needed to evolve quickly. The tight turnaround time wasn't just a constraint, it was the forcing function that shaped every creative decision that followed.

Approach

With a two week timeline, the creative direction had to be both compelling and executable. I made the case for leaning into what Rinsed already had, strong customer relationships and real stories that most brands spend years trying to build.

The creative shifted to people-forward, warm, and brand-consistent. A direction that could move fast without sacrificing the brand, and one that would resonate on a busy show floor better than a feature-heavy approach.

From there everything had a clear through line. Messaging hierarchy, imagery, layout, and copy all pointed back to the same idea, trust and connection over features and stats.

The Work

Booth Graphics
A 40x40 corner booth designed for visibility from every direction. Each panel was built to work independently and together, with people-forward imagery, customer quotes, and a brand narrative that carried from wall to wall.