Rinsed: Trade Show Booth Experience
How a two-week timeline became a $1.1M pipeline system
Client:
Rinsed
Role:
Brand Designer & Creative Strategist
Channels:
Trade Show, Print Production, Experiential, Event Wayfinding
Context:
Rinsed is a CRM platform built specifically for the car wash industry, helping operators manage memberships, retain customers, and grow revenue. Brought in as a freelance brand designer for member-facing work, I expanded the engagement into full creative direction, leading to their largest trade show presence of the year.
Quick Snapshot
472
Leads Captured
9,600+
Attendees Reached
$1.1M
Pipeline Influenced
$467K
Closed/Won Deals
Challenge
A 40x40 corner booth. A two week deadline. And a creative direction still taking shape. Rinsed had built real relationships with its clients, and the vision was to let that trust carry the booth, connection over features and stats. Graphics were due in under two weeks with no image library of clients using the platform, and the concept needed to evolve quickly. The tight turnaround wasn't just a constraint, it was the forcing function that shaped every decision that followed.
Approach
With a two week timeline, the creative direction had to be both compelling and executable. Working closely with Rinsed's head of marketing on messaging hierarchy, I translated their point of view, leaning into the customer relationships and real stories most brands spend years building, into something that could move fast without sacrificing the brand.
Rinsed wanted the customer experience front and center, but existing photography was limited. To close that gap, I generated candid, high quality AI imagery at print scale, then retouched and composited it myself to keep it consistent with theme.
The creative shifted to people-forward, warm, and brand-consistent, a direction that would resonate on a busy show floor better than a feature-heavy approach.
From there everything had a clear direction. Messaging hierarchy, imagery, layout, and copy all reinforced the same story, told consistently no matter which angle someone was standing at.
The Work
Booth Graphics
A 40x40 corner booth designed for visibility from every direction. Each panel was built to work independently and together, with people-forward imagery, customer quotes, and a brand narrative that carried from wall to wall.
On the Floor
The booth live at the Car Wash Show in Nashville.
AI-Generated Photography
AI-generated imagery brought candid customer moments to the booth floor.
Result
Designed to be read from across the aisle and up close walking in, the corner-booth system became Rinsed's largest trade show presence to date. Floor wayfinding graphics guided attendees who'd already planned to visit, while the swag and entertainment graphics pulled in new foot traffic, turning curious passersby into potential new clients.
That traffic converted. In front of 9,600+ attendees, the booth drove 472 leads, $467K in closed-won deals, and $1.1M in influenced pipeline, proof that a clear system, built fast, converts.