Jobcase: Performance Design at Scale for Retention
How rapid testing built a repeatable system for lifecycle and growth design across a community that grew to 120M+ members
Company:
Jobcase
Role:
Senior Brand & Performance Designer
Channels:
Email, Social Ads, Performance & Growth Design, Member and Employer Acquisition
Context:
Jobcase is a 120M+ member job community built to help workers navigate their work lives together, connecting members to employment opportunities and employers to talent. I joined full-time as Senior Brand & Performance Designer, started in paid social design before growing the role into lifecycle email design and development. Worked cross functionally on building a better outbound experience for members to find jobs and employers to find candidates.
Quick Snapshot
20% Lift
Email CTR
50+
Lifecycle Templates
6%
Increase in on-site engagement
Challenge
Jobcase operates a 120M+ member job community where email and paid media are core performance channels driving member growth, engagement, applications, and employer revenue. The team needed to support a weekly cadence of lifecycle and paid campaigns that attracted new members, re-engaged existing users, and improved performance metrics while maintaining brand consistency across audiences. It was a fast-paced environment where pivoting and staying agile was a must.
Approach
My work centered on performance-driven creative across lifecycle email and paid social, designing and coding end to end. Partnering closely with growth, performance marketing, and brand teams, I optimized hierarchy, messaging clarity, and calls to action for every send. Performance marketing set up small test sends ahead of a full launch. I reviewed the click and copy patterns that came back, iterated where needed. Modular templates kept that testing fast and consistent, building a system for bringing in new members and keeping them engaged in the community.
The Work
Growth & Campaign Emails
Growth and campaign emails were designed to support time-sensitive initiatives such as hiring events and employer campaigns, often on tight turnarounds. I optimized layouts for urgency, clarity, and single-goal CTAs to drive clicks and registrations, working in close partnership with growth marketing and employer teams.
Lifecycle & Engagement Emails
Lifecycle emails were designed to drive repeat engagement and on-site activity through personalized job recommendations, behavioral triggers, and performance-optimized layouts. These emails were iterated frequently to improve CTR and support ongoing testing. Keeping members engaged with the content.
Employer & Brand Boost Emails
Employer and Brand Boost campaigns were designed to support hiring initiatives and partner revenue, balancing employer branding with performance-driven layouts to drive engagement and applications.
Paid Social Campaigns
Paid social creative designed to support employer-sponsored hiring campaigns, optimized for mobile, clarity, and fast conversion.
Result
The work I designed and built became Jobcase's performance marketing engine over nearly five years. High-volume creative, continuous testing, constant iteration. That system drove a 20% lift in email CTR within one week and a 6% increase in on-site engagement, built on 50+ modular lifecycle templates that scaled testing across every channel. Partnering closely with brand, growth, product, and performance marketing teams, I used what people actually clicked and used it to inform creative decisions, drive engagement, retention, and revenue across lifecycle, paid, and employer-sponsored campaigns. This direction kept new members joining, engaged, staying active in the community, and promoted new features that support members in their job search.